UNCP鈥檚 Donavin Hansberry Champions Mental Health Literacy Through Advocacy and Education

Braves Going Beyond celebrates members of the UNCP community whose leadership, service and innovation are making a difference 果冻视频 our campus.
For Donavin Hansberry, a senior mass communication major at University of North Carolina Pembroke, a life-changing moment in 2024 reshaped his path.
After spending time with a close friend one evening, Hansberry didn鈥檛 hear from him the next day. When he later learned the friend had experienced a serious mental health crisis and had been hospitalized, the experience left a lasting impression.
鈥淚t bothered me deeply,鈥 Hansberry said. 鈥淚 didn鈥檛 think about mental health until it was right in front of me.鈥
Determined to help others recognize warning signs and start conversations earlier, Hansberry and longtime friend Jayden Haggler founded Shift Toward Hope , a nonprofit dedicated to improving mental health literacy, particularly among young people.
The organization, established as a 501(c)(3) nonprofit, focuses on providing educational resources, creative storytelling and community engagement to address 鈥渕ental health deserts鈥 鈥 communities with limited access to resources and awareness.
鈥淢ental health starts with a conversation,鈥 Hansberry said.
Hansberry, originally from Northern Virginia, transferred to UNCP, where he played football before a back injury ended his playing career. Now scheduled to graduate in December with a concentration in public relations, he has redirected his competitive drive into entrepreneurship and advocacy.
In 2024, Hansberry was selected among the top 60 student entrepreneurs nationwide to represent UNCP in the Red Bull Basement competition. But the experience with his friend changed his priorities.
鈥淲e stepped back from that project and said, 鈥榃e have to help,鈥欌 he said.
The pair immersed themselves in mental health research and began assembling a nonprofit structure, including a board of mental health professionals to review and guide all the organization鈥檚 content.
One of the organization鈥檚 first major projects was a children鈥檚 book titled The Big Let Go , designed to help young readers understand fear and anxiety.
The story follows Benny the Balloon, a character who is afraid to let go and float into the sky. Through the narrative, children learn that fear is a natural emotion 鈥 but when it becomes overwhelming and prevents action, it can turn into anxiety.
The book includes discussion prompts and tools for parents, teachers and caregivers to help guide conversations about mental health.
鈥淥ur goal was to create something that families could talk about together,鈥 Hansberry said.
More than 1,000 copies have been sold, and the book is now available at major retailers including Barnes & Noble, Walmart, and Amazon. Copies are also being used in classrooms from preschool through middle school. Proceeds support the nonprofit鈥檚 initiatives, including donating books to schools and supporting educational programming.
Shift Toward Hope has quickly grown 果冻视频 a single project. The nonprofit operates through three primary initiatives: media production, community development and college chapters and has active chapters at the University of South Florida, the University of California, San Diego and The Ohio State. Plus, more than 50 college chapters, including ones at Harvard, Brown, Duke, Cornell, and Yale, are scheduled to launch in 2027.
Shift Toward Hope is pursuing over $82 million in SAMHSA grant funding to continue expanding the reach and impact of its initiatives.
Hansberry hopes the nonprofit will bring more resources to southeastern North Carolina.
鈥淚鈥檓 very passionate about helping Pembroke and Robeson County address the mental health shortage,鈥 he said. 鈥淲e want to partner with local organizations and businesses to help make a difference here.鈥
Hansberry credits his studies in mass communication with helping him think through how to raise awareness of mental health effectively.
鈥淏eing a mass comm major, we鈥檙e always thinking about how to reach people on a larger scale,鈥 he said. 鈥淭hat mindset helped shape how we share these ideas with the public.鈥
Faculty members say Hansberry鈥檚 determination and empathy stand out.
鈥淒onavin is very self-reliant, self-motivated and ambitious,鈥 said Dr. Jamie Litty, professor of mass communication. 鈥淏ut what stands out most is his empathy. He genuinely wants to help children and families understand mental health.鈥
Litty said Hansberry frequently sought advice and carefully worked through complex ideas as he developed his projects.
鈥淚 believe in what he is doing,鈥 she said. 鈥淗e has found a home in our department.鈥
For Hansberry, success is measured not by personal recognition but by the impact the organization can make.
鈥淎t this stage in my life, success means having the opportunity to help more people,鈥 Hansberry said. 鈥淪omething positive came out of a very difficult moment. We want to make sure no one feels like their only option is left to chance.鈥